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About Us
Who We Are
Meet the Team Behind the Tech
Where It All Began
Where Three Paths Become One Vision
Primarc was never just about merging businesses. It’s about merging mindsets.
What began as three respected names in Northland—Bay of Islands Computers, WildTech Solutions, and OATS—has grown into something larger: a unified force for digital clarity, local trust, and future-focused solutions.
Bay of Islands Computers brought over 20 years of boots-on-the-ground expertise, solving real problems for real people—whether that meant recovering a family’s lost data or helping a motel upgrade their systems without fuss.
WildTech Solutions saw what small businesses were missing—not more hardware, but more clarity. Born out of frustration with bloated IT solutions and scattered marketing promises, it focused on building better systems for modern businesses. Efficient. Purposeful. Actually helpful.
OATS brought steady, hands-on support to the region—holding service contracts across Northland and keeping essential equipment running for their clients. From routine upgrades to critical maintenance, they were on the ground making sure systems stayed online and reliable as businesses grew and tech evolved.
Together, those strengths became Primarc: a full-spectrum technology team built to serve Northland homes, businesses, and everything in between. We’ve grown beyond fixing devices—we’re designing systems, building trust, and helping people get their time back.
We still believe in straight-talking support. In walking people through the “why,” not just the “what.” And in showing up, not just once, but for the long haul.
Because at Primarc, we don’t just work in this community—we’re rooted in it.
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Our team
Meet the team of specialists.
Sean Thompson
Technical Director
Sean brings a rare blend of hands-on technical depth and big-picture thinking to Primarc. With experience at Apple, Audi, and Eastland Group, he's worked across every layer of IT—from back-end infrastructure to front-line client support. He leads the charge on tech strategy, customer experience, and innovation, always keeping things clear, purposeful, and human. Whether it's solving problems or building smarter systems, Sean’s focus is simple: make technology work for people, not the other way around.
Craig Jacobs
Managing Director
Craig’s the kind of guy who'll chat tech on the street just as easily as he’ll solve a business IT snag. With over two decades of experience and deep roots in Kerikeri, he’s helped shape Primarc into the local go-to for all things tech—steady, capable, and community-minded. Whether it’s leading the team or volunteering with Search and Rescue, Craig’s a calm hand and a good human.
David Smail
Operations Director
David keeps things moving—calmly, carefully, and with a focus on getting it right the first time. Whether it's overseeing repairs, triple-checking data transfers, or helping customers feel confident with their tech, he brings patience and precision to every task. Known for his reliability and eye for detail, David’s quickly become a trusted presence both behind the scenes and at the front counter. He’s the kind of person who makes sure nothing slips through the cracks—and that the process feels smooth all the way through.
Anande Botha
Service Desk Technician
Anande brings calm, clarity, and solid know-how to every job. With a background in field support and a natural ability to explain things without the tech-speak, she’s become a go-to for clients who want their systems fixed—and actually understand what went wrong. Whether it’s a tricky repair or a full network install, Anande handles it with care, focus, and a methodical touch.
Rhys Gibson
Field Technician
Rhys is known for rolling up his sleeves and getting things sorted—fast. What started with building gaming rigs turned into a deep technical skillset backed by formal training and real-world experience. Out in the field, he’s friendly, sharp, and always ready to troubleshoot on the spot. His practical approach and steady energy make him a trusted face across homes and businesses alike.